Beauty

When Instagram first debuted in 2010, people welcomed the democratic, visual platform enthusiastically. Anyone who took pretty pictures could rise to fame. Any business with aesthetic branding could explode on e-commerce. For beauty brands, however, it’s become clear that mastering the platform is far more complex, involving a dizzying set of decisions before clicking “share.”
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“What if instead of wanting to be perfect, we tried to be better?” asks Ruthie Friedlander. She’s talking about the fashion industry, but really, she could be talking about our daily lives—how we can constantly critique our bodies, our faces, our failures. As Friedlander—a former ELLE.com editor—knows, those damnations double down at Fashion Week. From
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In the school of nutrients, fiber is hardly ever the Cool Kid. It’s often eclipsed by other more popular nutrients like protein, but it certainly deserves your attention. Danielle Duboise and Whitney Tingle, co-founders of Sakara Life—the organic plant-based meal delivery service loved by celebs like Gwyneth Paltrow, Chrissy Teigen, Karlie Kloss, and Lily Aldridge—say
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In the poetic words of Kimberly “Sweet Brown” Wilkins, “Ain’t nobody got time for that.” We all don’t have enough time. This is just a fact. Before critics of my time management skills start citing “How I Hacked Time” articles and “I’m a Mom of 17 Who Meal Preps, Works Out, and Travels in the
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When it comes to monochromatic eye makeup looks, more of the same isn’t just more of the same. Going all in with shadow or liner the same shade as your eyes creates an arresting look that reads well for big-ticket events or average days. Expand the possibilities by switching up your eye color with AIR
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