Fashion

Calvin Klein’s New Campaign Features a Lot of Hot People

Calvin Klein’s newest #MyCalvins campaign is really hot. Like, Naomi Campbell, Bella Hadid, Odell Beckham Jr., hot. Yes, the campaign features fire photos of said hot people posing in their CK intimates, but also features “stripped back” versions of the celebs, raising the questions: “How do you do sexy? Perfectly filtered or IRL raw?”

image

Naomi Campbell

Calvin Klein

image

Jacob Elordi

Calvin Klein

Photographed by Daniel Jackson—with an accompanying video directed by Bardia Zeinali—the #MyCalvins IRL campaign “brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind,” explains the brand in its notes. The ad shows side-by-side photos of the CK models in two poses that showcase how “sexy” differs in their public and personal lives—one serious photo in black-and-white next to a more playful, fun photo—dressed in the brand’s new women’s and men’s Neon and 1981 Bold designs.

image

Diplo

Calvin Klein

image

Beth Ditto

Calvin Klein

The accompanying video follows the same format: it starts off with the celebs in a black-and-white room before the camera pans out to to get up close and personal with the celebs in a bedroom. Diplo turns on his webcam and poses on the bed, Euphoria bad boy Jacob Elordi snaps a few mirror photos in a foggy locker room and Bella Hadid is seen lounging around in a random hallway.

The new CK campaign marks the first #MyCalvins campaign for Campbell, Beckham, DJ and producer Diplo, Elordi, musicians Beth Ditto and Lay Zhang, and model Matthew Noszka.

Articles You May Like

Here’s the First Look at Taylor Swift and Stella McCartney’s Fashion Line
Kristina Went From “Drastic Diets” to Losing 105 Pounds With WW — Here’s How She Did It
Banana Republic is Launching a Clothing Rental Service
Meet the First-Ever American Climber to Qualify For the Olympics — and Watch Her in Action
When It Comes to Experimenting With Edibles, the Secret Ingredient Is Patience

Leave a Reply

Your email address will not be published. Required fields are marked *