How to Apply Eyeshadow Like a Professional Makeup Artist

Tip #5 Don’t use concealer as a primer

If you want to avoid that dreaded creasing on your eyeshadow throughout the day, Parsons advises against using concealer on the eyes as a base. “Forget about the primer, forget about the concealer. Just start with a waterproof shadow stick, blend it out with a brush so you have a sheer layer, then go in with a little bit of powder in the crease. You won’t get any creasing that way,” Parsons explains.

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