Tip #5 Don’t use concealer as a primer
If you want to avoid that dreaded creasing on your eyeshadow throughout the day, Parsons advises against using concealer on the eyes as a base. “Forget about the primer, forget about the concealer. Just start with a waterproof shadow stick, blend it out with a brush so you have a sheer layer, then go in with a little bit of powder in the crease. You won’t get any creasing that way,” Parsons explains.